What is behavioural finance? How does it impact investment? What is cognitive bias? How can we limit human error in investing and keep our emotions at bay? Is market timing all it’s cracked up to be? Do you have to be pessimistic to make wise investment choices? How can risk aversion be counter-productive? In this special feature, myLIFE highlights aspects of behavioural finance that can be useful for investors regardless of their level of expertise.
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